BottomUp
Our Products
As a Concept, Recognizes
- Responsibility: Your health is your responsibility.
- Power: You choose where your money goes.
As a Platform, Offers
- Online registration: A simple way to sign up.
- Curated products: Products that support the BottomUp principles.
TopDown
A decision or narrative flows from influential people at the top to the public—often without meaningful accountability.
Examples:
- A celebrity endorses a product that may harm consumers.
- A leader pushes an emotion- or agenda-driven idea that can harm society.
The speaker or proposer benefits personally—either through direct financial gain or through career advancement and influence. TopDown, therefore, is essentially commercial in nature.
Commercial
Business Model
High profiteering, non-disclosure of costs or profit margins, and or poor employment security.
Example:
- Premium consumer product makers may manufacture in China and pay less, but still charge premium prices to end users.
BottomUp
A decision or narrative is shaped through careful analysis, prioritizing public welfare—and stays open to debate and correction.
Examples:
- Build rainwater harvesting systems.
- Ban smoking in public areas.
BottomUp, in contrast, provides a way to raise concerns and requires that they be addressed with a reasonable solution. It stays open to scrutiny and validation—like any scientific proposal.
Scientific
Business Model
People- and consumer-oriented, with prices kept reasonably low to maximize reach and affordability while avoiding excess profiteering.
Example:
- Some companies—especially in China—manage to balance employee and consumer benefits while still earning reasonable profits.